Your real profit after ads, shipping, and returns
Ribh reads your sales from Salla, syncs your ad spend from Snapchat, TikTok, Meta, Google Ads, and Pinterest, and subtracts cost of goods, shipping, gateway fees, and courier COD fees to give you one true number: what you actually made.
From revenue to net profit
Of every SAR 100 in sales, you keep SAR 28.46 after all costs.
Daily trend
Your best day was August 1, 2026, with SAR 2,756.17 profit.
Ad performance
APIFor every SAR 100 you spent on ads, SAR 343.17 came back as profit
Best and worst products
All productsYour most profitable product is عباية كلوش at SAR 9,390.00; biggest loss is كوب قهوة مطبوع
Your cash with the couriers
CODCouriers hold SAR 67,290.14 from this period’s orders — SAR 10,111.23 of it is past the collection window.
Instant & Automatic Sync via Official APIs
Salla
Meta Ads
TikTok Ads
Snapchat Ads
Google Ads
Pinterest Ads
Three steps to finding your real net profit
Ribh connects automatically to eliminate spreadsheet chaos and manual accounting guesswork.
Install from the Salla App Store
One-click authorized OAuth 2.0 connection. Ribh immediately starts reading your last 90 days of Salla orders, products, and shipping data automatically.
Confirm your costs and fees
Connect your ad accounts on Snapchat, TikTok, Meta, Google Ads, and Pinterest. Ready defaults for Mada, Tamara, Tabby, and Saudi courier fees. Edit them if you need to.
See your real profit daily
One clean financial number every morning: what you actually made yesterday, after cost of goods, ads, shipping, returns, and payment fees.
Built specifically for the economics of Saudi Salla stores
Deep financial intelligence that catches every hidden leak where your e-commerce profits disappear.
True Return on Ad Spend (Net ROAS)
Ad platforms show inflated top-line ROAS based only on gross revenue, ignoring COGS, gateway fees, shipping charges, and returns.
Ribh ties your ad spend directly to order unit economics to calculate the actual net cash profit generated per riyal spent on ads.
- Uncover campaigns that generate high sales volume but lose net cash profit.
- Daily automated sync of Meta, TikTok, Snapchat, Google Ads, and Pinterest without CSVs.
- Track both Blended Storewide ROAS and platform-level Net ROAS.
| Platform | Ad Spend | Reported ROAS | Real Net Profit | Outcome |
|---|---|---|---|---|
| TikTok Ads | SAR 24,500 | 4.20x | + SAR 38,400 | Profitable (+37.3%) |
| Meta / Instagram | SAR 18,200 | 3.85x | + SAR 24,150 | Profitable (+34.5%) |
| Snapchat Ads | SAR 15,710 | 1.95x | - SAR 2,840 | Unprofitable (-9.2%) |
Total COD orders not yet remitted by couriers
Cash-on-Delivery (COD) Courier Reconciliation
COD orders are the biggest source of cash leakage in Saudi e-commerce. Weeks are wasted trying to match courier remittance statements against delivered Salla orders.
Ribh automatically matches every waybill and every collected riyal, flagging delivered packages that were never remitted or where unexpected courier deductions occurred.
- Direct integration with SMSA, Aramex, RedBox, and Saudi Post (SPL).
- Instant reconciliation of courier remittance sheets against delivered Salla orders.
- Early-warning alerts for overdue funds and unauthorized courier deductions.
Itemized Product & SKU Profitability (Product P&L)
A product may be your top seller, but you could be losing money on every sale due to heavy shipping weight, high ad acquisition costs, or gateway fees.
Ribh allocates cost of goods, ad spend, shipping, and packaging across every SKU so you know which items generate true profit and which are loss leaders.
- Identify products selling below their true break-even price.
- Pinpoint high-margin hero products to scale ad budgets aggressively.
- Calculate the exact impact of returns on individual product margins.
From SAR 50,440.00 in sales during this period, you kept SAR 15,290.00.
| Product | Units | Sales | Fully Loaded Cost | Net Profit | Margin | Break-even Price |
|---|---|---|---|---|---|---|
| Abaya Kalosh (Size M) SKU-ABY-01 | 74 | SAR 16,280.00 | SAR 11,070.00 | + SAR 5,210.00 | 32.00% | SAR 149.59 |
| Abaya Kalosh (Size L) SKU-ABY-02 | 61 | SAR 13,420.00 | SAR 9,240.00 | + SAR 4,180.00 | 31.15% | SAR 151.48 |
| Concentrated Oud Oil SKU-OUD-09 | 38 | SAR 12,160.00 | SAR 7,690.00 | + SAR 4,470.00 | 36.76% | SAR 202.37 |
| Premium Sukari Dates SKU-DAT-04 | 120 | SAR 7,200.00 | SAR 5,560.00 | + SAR 1,640.00 | 22.78% | SAR 46.33 |
| Custom Printed Mug SKU-MUG-12 | 46 | SAR 1,380.00 | SAR 1,590.00 | - SAR 210.00 | -15.22% | SAR 34.57 |
Dynamic Engine for Custom Fees & Operating Expenses
Every store has a unique cost structure: warehouse rent, staff payroll, Salla & marketing app subscriptions, premium unboxing materials, or custom negotiated gateway fees.
Ribh lets you configure and automate all expense models (recurring monthly, one-time investments, order percentages, or flat fees per parcel) to achieve 100% accounting precision without manual spreadsheets.
- Recurring monthly expenses (payroll, warehouse lease, Salla & analytics apps).
- One-time capital expenses (photoshoots, branding design, warehouse fit-out).
- Custom order-level fees (percentage %, gateway rates, or fixed packing fees).
Automatically deducted from your P&L: Gateways, Courier Shipping, Packaging & Overheads
| Fee / Expense Name | Category | Rate / Amount | Rule Type |
|---|---|---|---|
| Mada Payment Gateway Fee Calculated on every order paid via Mada debit cards | Payment Gateway | 1.00% + SAR 1.00 | % + Fixed per Order |
| Premium Packaging & Unboxing Box Auto-deducted from every completed shipment | Fulfillment & Ops | SAR 2.50 / order | Fixed Amount per Order |
| Salla Pro & App Subscriptions Distributed across monthly P&L net income calculations | Monthly Subscriptions | SAR 499.00 / month | Recurring Monthly |
| Team Payroll & Warehouse Rent Allocated fixed overhead expenses for the store | Operating Overheads | SAR 8,500.00 / month | Recurring Monthly |
| Professional Summer Photoshoot Amortized across the new seasonal collection launch window | Marketing & Content | SAR 1,800.00 | One-Time Expense |
A clear investment based on your monthly order volume
No hidden fees. Zero commission taken from your sales. Start with a 14-day full-feature free trial.
Starter
StarterFor growing stores that want clear visibility into real net profit.
- ✓ 1 Salla store connection via official OAuth
- ✓ Connect Ad Accounts (Snapchat, TikTok, Meta, Google, Pinterest)
- ✓ Automated daily Profit & Loss (P&L) dashboard
- ✓ Calculate COGS, shipping & payment fees
- ✓ Standard email support
Growth
GrowthFor scaling stores managing multi-channel ads and COD reconciliations.
- ✓ All Starter plan features
- ✓ Cash-on-Delivery (COD) courier reconciliation
- ✓ Itemized Product & SKU profitability matrix
- ✓ True Net ROAS multi-channel ad attribution
- ✓ Priority customer support
Pro
ProFor high-volume brands with intensive fulfillment operations.
- ✓ All Growth plan features
- ✓ Instant loss-making product & campaign alerts
- ✓ Detailed Excel / CSV accounting data export
- ✓ Custom operational & overhead expense allocation
- ✓ Dedicated account manager & direct WhatsApp support
Everything you need to know about Ribh
Clear, direct answers about functionality, security, and store compatibility.
Does Ribh write or modify anything in my Salla store?
How is Ribh different from Salla’s built-in analytics?
Is my store and advertising data secure?
How are payment gateway fees (Mada, Apple Pay, Tabby, Tamara) calculated?
Do I need a credit card to start the free trial?
How does the system handle refunded and canceled orders?
Stop guessing your profits. Start your free trial today.
Connect your Salla store with one click and see where your real money is going within 60 seconds — no coding or manual data entry needed.