Built for Salla • Official OAuth Integration
Your true net profit after ads, shipping, and returns.
Ribh connects to your Salla store, syncs your ad spend across major platforms, and subtracts product costs, shipping, payment fees, and returns. One honest number every morning.
✓ 14-day free trial
✓ Zero code required
✓ 100% automated sync
Classic Apparel Store | Connected to Salla (Live Sync)
Last 30 days ▾
VAT: Excluding VAT
Demo data These figures belong to an illustrative store to demonstrate how the dashboard works. No real store data is shown here.
Product costs • Fees and expenses
Net profit: Last 30 days
SAR 45,808.11
▲ +21.5% vs previous period
The store generated SAR 45,808.11 in net profit. Cost of goods sold was the largest expense category at SAR 65,075.10.
Revenue
SAR 171,250.27
▲ +2.3%
Ad spend
SAR 18,837.52
▲ +2.3%
Orders
327
▲ +1.9%
Average order value
SAR 492.28
▲ +0.5%
Net margin
28.46%
▲ +18.7%
From revenue to net profit
Of every SAR 100 in sales, you keep SAR 28.46 in net profit after all operational deductions.
Ranked Bridge
Revenue
+SAR 171,250.27 100%
Cost of goods (COGS)
-SAR 65,075.10 38%
Ad spend
-SAR 18,837.52 11%
Discounts
-SAR 10,275.01 6%
Fixed overheads
-SAR 9,600.00 5.6%
Shipping waybills
-SAR 7,848.00 4.6%
Influencer fees
-SAR 4,500.00 2.6%
Affiliate commissions
-SAR 3,425.02 2%
Payment gateway fees
-SAR 2,397.51 1.4%
COD collection fees
-SAR 1,900.00 1.1%
Packaging materials
-SAR 654.00 0.4%
Customer refunds
-SAR 570.00 0.3%
RTO return shipping losses
-SAR 360.00 0.2%
Net profit
+SAR 45,808.11 28.46%
Daily financial trend
Best performing day was August 1, 2026, with SAR 2,756.17 in net profit.
Revenue
Net profit
Jul 9 Jul 15 Jul 21 Jul 27 Aug 1 Aug 6
Ad channel performance
APIFor every SAR 100 spent on advertising, SAR 343.17 was returned in net cash profit.
Reported ROAS
8.55×
Net ROAS
3.43×
Meta SAR 8,665.26
Snapchat SAR 5,839.63
TikTok SAR 4,332.63
Product economics matrix
All productsHighest profit item was Abaya Kalosh at SAR 9,390.00 net profit. Custom Mug generated a net loss.
Abaya Kalosh SAR 9,390.00
Concentrated Oud Oil SAR 4,470.00
Premium Sukari Dates SAR 1,640.00
Custom Printed Mug -SAR 210.00
Courier cash balance (COD)
CODCouriers hold SAR 67,290.14 from this period orders, with SAR 10,111.23 past the collection window.
Uncollected courier cash SAR 67,290.14
Past collection window SAR 10,111.23
Unmatched remittance lines 4
Automated Spend and Order Sync
Salla
Meta Ads
TikTok Ads
Snapchat Ads
Google Ads
Pinterest Ads
How It Works
Three steps to finding your real net profit
Ribh connects automatically to eliminate spreadsheet chaos and manual accounting guesswork.
01 / Connect Under 1 minute
Connect your Salla store in one click
Authorize Ribh through the Salla App Store. Ribh securely imports your historical orders, products, and shipping data without manual spreadsheets.
Salla Connection: Connected & Verified ✓
Auto-syncing incoming orders every minute
02 / Configure One-time setup
Confirm your costs and channels
Connect your ad accounts or upload spend reports. Set your product costs (COGS) and confirm ready defaults for Mada, Tamara, Tabby, and shipping rates.
Ad Platforms: 5 Active Channels
Daily automated pull of ad spend and conversion data
03 / Report Live & Daily
Track your real daily profit
Review your net profit, profit waterfall, SKU unit economics, and unremitted courier cash on a clean, single-screen dashboard.
Financial Report: Daily Net Profit Ready
Live updates on every sale, refund, or courier remittance
Specialized Financial Analytics
Built specifically for the economics of Saudi Salla stores
Deep financial intelligence that catches every hidden leak where your e-commerce profits disappear.
01 / Ad Analytics & True ROAS
Measure ad performance by real cash profit, not inflated platform ROAS
Ad managers report revenue multiples that ignore product costs, shipping fees, and gateway charges.
Ribh matches ad spend with order-level profit to show your true return on ad spend (Net ROAS).
- Track blended storewide Net ROAS alongside per-platform performance.
- Automated sync for Meta, TikTok, Snapchat, Google Ads, and Pinterest, with CSV support for all other sources.
- Identify campaigns that bring high sales volume but lose net cash.
Ad Platform Performance Comparison (Last 30 days)
Synced via API | Platform | Ad Spend | Reported ROAS | Real Net Profit | Outcome |
|---|---|---|---|---|
| TikTok Ads | SAR 24,500 | 4.20x | + SAR 38,400 | Profitable (+37.3%) |
| Meta / Instagram | SAR 18,200 | 3.85x | + SAR 24,150 | Profitable (+34.5%) |
| Snapchat Ads | SAR 15,710 | 1.95x | - SAR 2,840 | Unprofitable (-9.2%) |
Financial Intelligence Alert: Snapchat campaign generates top-line orders but loses cash due to high return-to-origin shipping fees.
Cash-on-Delivery Reconciliation Board
Total COD orders not yet remitted by couriers
SAR 1,060.00
Past collection window
1 order has passed 14 days without remittance, worth SAR 480.00.
Collection variances
Received SAR 6.00 less than expected across 2 orders.
In Transit (1)
#demo-cod-2
SAR 360.00
40 days ago
Awaiting Remittance (2)
#demo-cod-1
SAR 220.00
2 days ago
#demo-cod-0 Overdue
SAR 480.00
31 days ago
Remitted (2)
#demo-cod-3
SAR 300.00
Variance -15.00
#demo-cod-4
SAR 300.00
Variance +9.00
Returned (0)
No returns
02 / Cash-on-Delivery Reconciliation
Reconcile courier cash and recover uncollected COD payments
Cash-on-delivery orders create dangerous cash flow gaps.
Ribh tracks shipment delivery milestones from Salla and matches your courier remittance sheets against delivered orders.
- Import remittance statements from Aramex, SMSA, Saudi Post (SPL), and local couriers with automated column mapping.
- Spot delivered orders that remain unremitted past your collection window.
- Flag unauthorized courier deductions and fee discrepancies automatically.
03 / Product-Level SKU Profitability
Itemized product economics and true break-even pricing
High sales volume does not guarantee profit.
Ribh calculates landed cost, shipping weight, ad acquisition cost, and return rates for every SKU.
- Identify products selling below their fully loaded break-even cost.
- Find high-margin items to safely scale your marketing budget.
- Account for return rates and RTO losses on individual products.
SKU Economics Matrix
From SAR 50,440.00 in total sales, you retained SAR 15,290.00 in real profit.
SAR 15,290.00
Selling Below Break-even: 1 product selling below fully loaded cost: Custom Printed Mug, losing SAR 4.57 per unit.
| Product | Units | Sales | Fully Loaded Cost | Net Profit | Margin | Break-even Price |
|---|---|---|---|---|---|---|
| Abaya Kalosh (Size M) SKU-ABY-01 | 74 | SAR 16,280.00 | SAR 11,070.00 | + SAR 5,210.00 | 32.00% | SAR 149.59 |
| Abaya Kalosh (Size L) SKU-ABY-02 | 61 | SAR 13,420.00 | SAR 9,240.00 | + SAR 4,180.00 | 31.15% | SAR 151.48 |
| Concentrated Oud Oil SKU-OUD-09 | 38 | SAR 12,160.00 | SAR 7,690.00 | + SAR 4,470.00 | 36.76% | SAR 202.37 |
| Premium Sukari Dates SKU-DAT-04 | 120 | SAR 7,200.00 | SAR 5,560.00 | + SAR 1,640.00 | 22.78% | SAR 46.33 |
| Custom Printed Mug SKU-MUG-12 | 46 | SAR 1,380.00 | SAR 1,590.00 | - SAR 210.00 | -15.22% | SAR 34.57 |
Break-even price is the lowest selling price that covers landed COGS, attributed ad spend, shipping waybills, and gateway fees.
04 / Custom Operating Expenses & Fee Engine
Model custom fees, salaries, and operating overheads
Every store has fixed and variable costs.
Ribh automatically factors in gateway fees, monthly software subscriptions, warehouse rent, and custom packaging.
- Ready defaults for Saudi payment gateways: Mada, credit cards, Tabby, Tamara, and Apple Pay.
- Recurring monthly overhead allocation for payroll, rent, and SaaS tools.
- Custom per-order fees for packaging and fulfillment materials.
Supported Expense & Fee Calculation Modes:
Recurring Monthly Expense
e.g. Salaries, warehouse lease, SaaS tooling subscriptions.
One-Time Expense
e.g. Model photoshoot, trademark registration, launch campaign.
Order Percentage Fee (% of Order)
e.g. Tabby/Tamara fees (6.5%), affiliate commissions.
Fixed Amount per Order
e.g. Custom packaging box (SAR 2.50), courier handling surcharge.
Active Fees & Expenses in Your Store 5 Active Rules
Automatically deducted from your P&L: Gateways, courier shipping, packaging, and overheads
| Fee or Expense Name | Category | Rate or Amount | Rule Type |
|---|---|---|---|
| Mada Payment Gateway Fee Calculated on every order paid via Mada debit cards | Payment Gateway | 1.00% + SAR 1.00 | % + Fixed per Order |
| Packaging and Unboxing Box Auto-deducted from every completed shipment | Fulfillment & Ops | SAR 2.50 / order | Fixed Amount per Order |
| Salla Plan & App Subscriptions Distributed across monthly P&L calculations | Monthly Subscriptions | SAR 499.00 / month | Recurring Monthly |
| Team Payroll & Warehouse Rent Allocated fixed overhead expenses for the store | Operating Overheads | SAR 8,500.00 / month | Recurring Monthly |
| Product Catalog Photoshoot Allocated across the new collection launch window | Marketing & Content | SAR 1,800.00 | One-Time Expense |
Instant Financial Sync Any custom fee or expense rule you create immediately updates your P&L, income statement, and profit waterfall in real time without re-importing data.
Transparent Volume Pricing
A clear investment based on your monthly order volume
All features included on every plan with a 14-day free trial. Pricing scales solely with your monthly order volume.
Starter
StarterFor emerging stores processing up to 100 orders per month.
49 SAR / month
Order/month (100)
14-day free trial included
Features Included:
- ✓ Order/month (100)
- ✓ Direct ad spend sync (Snapchat, TikTok, Meta, Google)
- ✓ Real-time Net Profit and P&L breakdown
- ✓ True ROAS calculated against net profit
- ✓ Product-level profitability & loss-making items detection
- ✓ COD courier cash remittance tracking & reconciliation
- ✓ Instant alerts for delayed shipments & payout variances
- ✓ Influencer and coupon campaign attribution & ROI
- ✓ Automated daily morning executive financial summary
Most Popular
Growth
GrowthFor scaling stores processing up to 600 orders per month.
199 SAR / month
Order/month (600)
14-day free trial included
Features Included:
- ✓ Order/month (600)
- ✓ Direct ad spend sync (Snapchat, TikTok, Meta, Google)
- ✓ Real-time Net Profit and P&L breakdown
- ✓ True ROAS calculated against net profit
- ✓ Product-level profitability & loss-making items detection
- ✓ COD courier cash remittance tracking & reconciliation
- ✓ Instant alerts for delayed shipments & payout variances
- ✓ Influencer and coupon campaign attribution & ROI
- ✓ Automated daily morning executive financial summary
Pro
ProFor expanding stores processing up to 2,000 orders per month.
399 SAR / month
Order/month (2000)
14-day free trial included
Features Included:
- ✓ Order/month (2000)
- ✓ Direct ad spend sync (Snapchat, TikTok, Meta, Google)
- ✓ Real-time Net Profit and P&L breakdown
- ✓ True ROAS calculated against net profit
- ✓ Product-level profitability & loss-making items detection
- ✓ COD courier cash remittance tracking & reconciliation
- ✓ Instant alerts for delayed shipments & payout variances
- ✓ Influencer and coupon campaign attribution & ROI
- ✓ Automated daily morning executive financial summary
Scale
ScaleFor high-volume stores processing up to 5,000 orders per month.
699 SAR / month
Order/month (5000)
14-day free trial included
Features Included:
- ✓ Order/month (5000)
- ✓ Direct ad spend sync (Snapchat, TikTok, Meta, Google)
- ✓ Real-time Net Profit and P&L breakdown
- ✓ True ROAS calculated against net profit
- ✓ Product-level profitability & loss-making items detection
- ✓ COD courier cash remittance tracking & reconciliation
- ✓ Instant alerts for delayed shipments & payout variances
- ✓ Influencer and coupon campaign attribution & ROI
- ✓ Automated daily morning executive financial summary
Processing over 5,000 orders per month? Contact hello@ribh.dev for custom volume pricing.
hello@ribh.dev 14-day free trial. Cancel anytime. Prices exclude 15% VAT.
Frequently Asked Questions
Everything you need to know about Ribh
Clear, direct answers about functionality, security, and store compatibility.
Does Ribh modify anything in my Salla store?
No. Ribh connects with strictly read-only permissions through Salla's official OAuth 2.0 integration. We never modify your products, alter order statuses, or adjust your advertising campaigns.
How is Ribh different from standard Salla reports?
Salla reports show gross sales volume, but do not combine external ad spend across Meta, TikTok, Snapchat, Google Ads, and Pinterest. Salla also does not deduct landed product costs, custom packaging, payment gateway fees, return shipping losses, or unremitted courier cash. Ribh factors in all these expenses to show your honest net profit.
Is my store and advertising data secure?
Yes. All data is encrypted in transit via TLS and at rest via AES-256 in secure cloud facilities in Frankfurt, Germany (EU region), in strict compliance with the Saudi Personal Data Protection Law (PDPL).
How are payment gateway fees calculated?
Ribh includes pre-configured defaults for Mada, credit cards, Tabby, Tamara, and Apple Pay. You can adjust fixed fees and percentage rates at any time to match your exact merchant agreements.
Do I need a credit card to start the trial?
No. You can start your 14-day free trial immediately through the Salla App Store without entering payment or card details. You can cancel at any time.
How does the platform handle refunds and cancellations?
When an order is canceled or refunded in Salla, Ribh immediately adjusts your P&L. Product revenue is deducted, inventory cost is restored, and non-refundable gateway fees or shipping waybills are recorded as operational costs.
Have another question not answered here?
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Connect your Salla store and see where your real money goes within 60 seconds, with zero manual data entry.
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